Centro de Documentacion de Fundación MAPFRE - The Competitive adventage of corporate philanthropy

Notas: The article describes the "strategic philanthropy" which is used as a form of public relations or advertising, promoting a company's image or brand through cause-related marketing or other high-profile sponorships and explains its social and economic benefits Registros relacionados: En: Harvard business review. - Boston. - December 2002 ; p. 56-68Materia / lugar / evento: Acción social de la empresa Ventaja competitiva Beneficios empresariales Patrocinio Marketing estratégico Publicidad Estrategia empresarial Otros autores: Kramer, Mark R.
Títulos secundarios: Título: Harvard business review
Otras clasificaciones: 922.112

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