The Competitive adventage of corporate philanthropy

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<rdf:Description>
<dc:creator>Porter, Michael E.</dc:creator>
<dc:creator>Kramer, Mark R.</dc:creator>
<dc:date>2002-12-01</dc:date>
<dc:description xml:lang="es">The article describes the "strategic  philanthropy" which is used as a form of public relations or advertising, promoting a company's image or brand through cause-related marketing or other high-profile sponorships and explains its social and economic benefits </dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/55062.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Acción social de la empresa</dc:subject>
<dc:subject xml:lang="es">Ventaja competitiva</dc:subject>
<dc:subject xml:lang="es">Beneficios empresariales</dc:subject>
<dc:subject xml:lang="es">Patrocinio</dc:subject>
<dc:subject xml:lang="es">Marketing estratégico</dc:subject>
<dc:subject xml:lang="es">Publicidad</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">The Competitive adventage of corporate philanthropy</dc:title>
<dc:title xml:lang="es">Título: Harvard business review</dc:title>
<dc:relation xml:lang="es">En: Harvard business review. - Boston. - December 2002 ; p. 56-68</dc:relation>
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