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Understanding and managing the brand space

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      <subfield code="c">Pierre Berthon, Morris B. Holbrook, James M. Hulbert</subfield>
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      <subfield code="a">The meaning of a brands is no longer the result of a dialogue between buyer and seller. The article proposes the dimension of abstraction and enactment, which we believe provide a broad and useful perspective on the novel developments taking place in branding today</subfield>
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      <subfield code="g">nº 2,Vol. 44, Winter 2003 ; p. 49-54</subfield>
      <subfield code="t">Sloan Management Review</subfield>
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