Centro de Documentacion de Fundación MAPFRE - Issues in marketing online insurance products : an exploratory look at agents'use, attitudes, and views of the impact of the Internet

Notas: The use of the Internet to buy and sell products has increased dramatically over the past five years. However, the insurance industry has been slow to focus on the online business to consumer market, and insurance industry purchases of insurance have been relatively small. This article uses a survey of insurance agents in Florida to examines the manner in which insurance agents use and view the Internet as a method of marketing insurance productsRegistros relacionados: En: Risk management and insurance review. - New York : The American Risk and Insurance Association. - Vol. 5, nº 2 Fall 2002 ; p. 117-134Materia / lugar / evento: Internet Mercado de seguros Empresas de seguros Productos de seguros Agentes de seguros Nuevas tecnologías Estados Unidos Casos prácticos Márketing de la empresa de seguros Comercio electrónico Otros autores: Eastman, Jacqueline K.
Eastman, Alan D.
American Risk and Insurance Association
Títulos secundarios: Título: Risk management and insurance review
Otras clasificaciones: 217