An Analysis of the quality of Internet life insurance advice

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<title>An Analysis of the quality of Internet life insurance advice</title>
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<namePart>Dorfman, Mark S.</namePart>
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<namePart>Adelman, Saul W.</namePart>
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<abstract>This article analyzes the quality of the life insurance recomendations generated by Internet web site. The quality of a web site's recomendations is measured by comparing how closely the recomendations match two benchmarks chosen by the authors</abstract>
<note type="statement of responsibility">Mark S. Dorfman, Saul W. Adelman</note>
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<topic>Internet</topic>
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<topic>Creación de páginas web</topic>
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<topic>Servicios financieros</topic>
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<topic>Productos de seguros</topic>
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<topic>Empresas de seguros</topic>
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<topic>Nuevas tecnologías</topic>
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<topic>Márketing de la empresa de seguros</topic>
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<topic>Comercio electrónico</topic>
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<publisher>New York : The American Risk and Insurance Association</publisher>
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<text>Vol. 5, nº 2 Fall 2002 ; p. 135-154</text>
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