El Camino que conduce a la diferenciación

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<title>Camino que conduce a la diferenciación</title>
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<namePart>Porter, Michael E.</namePart>
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<abstract>Para que las empresas tengan éxito y un puesto importante en el mercado deben tener una estrategia, lo que hará que se deferencien del resto de empresas.</abstract>
<note type="statement of responsibility">Por Michael Porter</note>
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<topic>Estrategia empresarial</topic>
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<topic>Marketing estratégico</topic>
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<topic>Rentabilidad</topic>
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<topic>Análisis de mercados</topic>
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<topic>Desarrollo organizativo</topic>
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<title>Gestión de Negocios</title>
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<publisher>Madrid : HSM Inspiring Ideas</publisher>
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<identifier type="issn">1576-4370</identifier>
<identifier type="local">MAP20077100222</identifier>
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<text>Vol. 1, Nº 4 Enero-Febrero 2003 ; p. 86-91 </text>
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