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Storytelling that moves people : a conversation with screenwriting coach Robert Mckee

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24510‎$a‎Storytelling that moves people‎$b‎: a conversation with screenwriting coach Robert Mckee
5208 ‎$a‎Persuasion is the centerpiece of business activity. Forget about PowerPoint and statistics. To involve people at the deepest level, you need stories. Hollywood's top writing consultant reveals the secrets of telling them.
65011‎$0‎MAPA20080537388‎$a‎Cine
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65001‎$0‎MAPA20080561802‎$a‎Comunicación
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7001 ‎$0‎MAPA20080077693‎$a‎Mckee, Robert
7400 ‎$a‎Harvard business review
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston‎$g‎June 2003 ; p. 51-55