Storytelling that moves people : a conversation with screenwriting coach Robert Mckee

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<rdf:Description>
<dc:creator>Mckee, Robert</dc:creator>
<dc:date>2003-06-01</dc:date>
<dc:description xml:lang="es">Persuasion is the centerpiece of business activity. Forget about PowerPoint and statistics. To involve people at the deepest level, you need stories. Hollywood's top writing consultant reveals the secrets of telling them. </dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/55816.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Cine</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Comunicación</dc:subject>
<dc:subject xml:lang="es">Liderazgo</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Storytelling that moves people : a conversation with screenwriting coach Robert Mckee</dc:title>
<dc:title xml:lang="es">Título: Harvard business review</dc:title>
<dc:relation xml:lang="es">En: Harvard business review. - Boston. - June 2003 ; p. 51-55</dc:relation>
</rdf:Description>
</rdf:RDF>