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Optimal Marketing
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Sección: Artículos
Título: Optimal Marketing / by Marcel Corstjens and Jeffrey MerrihueAutor: Corstjens, Marcel ‌
Notas: Samsung spends a billion dollars a year on marketing. Here's how it knows it's putting every dollar in the right place. Samsung's marketing executives were able to build predictive models that would help identify where and how today's marketing investments would yield the highest future returnsRegistros relacionados: En: Harvard business review. - Boston. - October 2003 ; p. 114-121Materia / lugar / evento: Samsung Corporation ‌Marketing estratégico ‌Estrategia empresarial ‌Casos prácticos ‌Otros autores: Merrihue, Jeffrey ‌
Títulos secundarios: Título: Harvard business review
Otras clasificaciones: 922.112.1
Derechos: In Copyright (InC)
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