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Optimal Marketing
Fichero PDF / PDF file
MAP20071504362
Corstjens, Marcel ‌
Optimal Marketing / by Marcel Corstjens and Jeffrey Merrihue
Samsung spends a billion dollars a year on marketing. Here's how it knows it's putting every dollar in the right place. Samsung's marketing executives were able to build predictive models that would help identify where and how today's marketing investments would yield the highest future returns
En: Harvard business review. - Boston. - October 2003 ; p. 114-121
1. Samsung Corporation ‌. 2. Marketing estratégico ‌. 3. Estrategia empresarial ‌. 4. Casos prácticos ‌. I. Merrihue, Jeffrey ‌. II. Título. III. Título: Harvard business review.