Centro de Documentacion de Fundación MAPFRE - Coming up short : on nonfinancial, performance, measurement

Notas: In the past decade, increasing numbers of companies have been measuring customer loyalty, employee satisfaction, and other performance areas that are not financial but that the belive ultimately affect profitability. Doing so can offer several benefits. But the reality is that only a few companies realize these benefits. Why?Registros relacionados: En: Harvard business review. - Boston. - November 2003 ; p. 88-95Materia / lugar / evento: Estrategia empresarial Management Financiación Medición de la calidad Otros autores: Larcker, David F.
Títulos secundarios: Título: Harvard business review
Otras clasificaciones: 922.111

Derechos: In Copyright (InC)

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