The One number you need to grow
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Tag | 1 | 2 | Valor |
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LDR | 00000nab a2200000 i 4500 | ||
001 | MAP20071504626 | ||
003 | MAP | ||
005 | 20080418124321.0 | ||
007 | hzruuu---uuuu | ||
008 | 031212e20031201usa|||| | |00010|eng d | ||
040 | $aMAP$bspa | ||
084 | $a922.112.1 | ||
100 | 1 | $0MAPA20080326357$aReichheld, Frederick F. | |
245 | 1 | 4 | $aThe One number you need to grow$cby Frederick F. Reichheld |
520 | 8 | $aWould you recommend this company to a friend or colleague? Research shows that the answer to this simple question is a better predictor of customer loyalty -and corporate growth- than the complex statistical findings of the typical customer satisfaction survey | |
650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
650 | 1 | 1 | $0MAPA20080602406$aMarketing estratégico |
650 | 1 | 1 | $0MAPA20080600648$aCrecimiento económico |
650 | 1 | 1 | $0MAPA20080614126$aFidelización de clientes |
650 | 0 | 1 | $0MAPA20080615307$aSatisfacción del cliente |
740 | 0 | $aHarvard business review | |
773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gDecember 2003 ; p. 46-54 |