The One number you need to grow
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
<record>
<leader>00000nab a2200000 i 4500</leader>
<controlfield tag="001">MAP20071504626</controlfield>
<controlfield tag="003">MAP</controlfield>
<controlfield tag="005">20080418124321.0</controlfield>
<controlfield tag="007">hzruuu---uuuu</controlfield>
<controlfield tag="008">031212e20031201usa|||| | |00010|eng d</controlfield>
<datafield tag="040" ind1=" " ind2=" ">
<subfield code="a">MAP</subfield>
<subfield code="b">spa</subfield>
</datafield>
<datafield tag="084" ind1=" " ind2=" ">
<subfield code="a">922.112.1</subfield>
</datafield>
<datafield tag="100" ind1="1" ind2=" ">
<subfield code="0">MAPA20080326357</subfield>
<subfield code="a">Reichheld, Frederick F.</subfield>
</datafield>
<datafield tag="245" ind1="1" ind2="4">
<subfield code="a">The One number you need to grow</subfield>
<subfield code="c">by Frederick F. Reichheld</subfield>
</datafield>
<datafield tag="520" ind1="8" ind2=" ">
<subfield code="a">Would you recommend this company to a friend or colleague? Research shows that the answer to this simple question is a better predictor of customer loyalty -and corporate growth- than the complex statistical findings of the typical customer satisfaction survey</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080606091</subfield>
<subfield code="a">Estrategia empresarial</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080602406</subfield>
<subfield code="a">Marketing estratégico</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080600648</subfield>
<subfield code="a">Crecimiento económico</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080614126</subfield>
<subfield code="a">Fidelización de clientes</subfield>
</datafield>
<datafield tag="650" ind1="0" ind2="1">
<subfield code="0">MAPA20080615307</subfield>
<subfield code="a">Satisfacción del cliente</subfield>
</datafield>
<datafield tag="740" ind1="0" ind2=" ">
<subfield code="a">Harvard business review</subfield>
</datafield>
<datafield tag="773" ind1="0" ind2=" ">
<subfield code="w">MAP20077100345</subfield>
<subfield code="t">Harvard business review</subfield>
<subfield code="d">Boston</subfield>
<subfield code="g">December 2003 ; p. 46-54</subfield>
</datafield>
</record>
</collection>