Sección: Artículos Título: Measuring the strategic readiness of intangible assets / Robert S. Kaplan, David P. NortonAutor: Kaplan, Robert S. Notas: In the following pages, the author will draw on the concepts and tools of the Balanced Scorecard to present a way to systematically measure the alignment of the company's human, information, and organization capital, without which even the best strategy cannot succeedRegistros relacionados: En: Harvard business review. - Boston. - February 2004 ; p. 52-63Materia / lugar / evento: Management Estrategia empresarial Cuadro de Mando Integral Capital intelectual Otros autores: Norton, David P. Títulos secundarios: Título: Harvard Business ReviewOtras clasificaciones: 922.111 Derechos: In Copyright (InC) Ver detalle del número