Sharpening the intangibles edge
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| 001 | MAP20071505438 | ||
| 003 | MAP | ||
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| 100 | 1 | $0MAPA20080028565$aLev, Baruch | |
| 245 | 1 | 0 | $aSharpening the intangibles edge$cBaruch Lev |
| 520 | 8 | $aIntangible assets- a skilled work force, patents and know-how, software, strong customers relationships, brands, unique organizational desings and processes, and the like- generate most of corporate growth and share holder value. They account for well over half the market capitalization of public companies. They absorb a trillion dollars of corporate investmet funds every year. In fact, this "soft" assests are what give today's companies their hard competitive edge | |
| 650 | 1 | 1 | $0MAPA20080546991$aEmpresas |
| 650 | 0 | 1 | $0MAPA20080588823$aActivos intangibles |
| 650 | 1 | 1 | $0MAPA20080558970$aInversiones |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gJune 2004 ; p. 109-116 |