Centro de Documentacion de Fundación MAPFRE - Sharpening the intangibles edge

MAP20071505438

Sharpening the intangibles edge / Baruch Lev

Intangible assets- a skilled work force, patents and know-how, software, strong customers relationships, brands, unique organizational desings and processes, and the like- generate most of corporate growth and share holder value. They account for well over half the market capitalization of public companies. They absorb a trillion dollars of corporate investmet funds every year. In fact, this "soft" assests are what give today's companies their hard competitive edge

En: Harvard business review. - Boston. - June 2004 ; p. 109-116

1. Empresas . 2. Activos intangibles . 3. Inversiones . I. Título. II. Título: Harvard business review.