Centro de Documentacion de Fundación MAPFRE - Sharpening the intangibles edge

Notas: Intangible assets- a skilled work force, patents and know-how, software, strong customers relationships, brands, unique organizational desings and processes, and the like- generate most of corporate growth and share holder value. They account for well over half the market capitalization of public companies. They absorb a trillion dollars of corporate investmet funds every year. In fact, this "soft" assests are what give today's companies their hard competitive edgeRegistros relacionados: En: Harvard business review. - Boston. - June 2004 ; p. 109-116Materia / lugar / evento: Empresas Activos intangibles Inversiones Títulos secundarios: Título: Harvard business review
Otras clasificaciones: 922.114

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