Centro de Documentacion de Fundación MAPFRE - Is your innovation process global?

Notas: By sourcing and integrating knowledge from dispersed geographic locations, companies can generate more innovations of higher value and lower cost. But some companies have managed to assemble an integrated "innovation chain" that is truly global, allowing them to outflank competitors that innovate using knowledge in a single cluster. They have been able to implement a process for innovating that transcends local clusters and national boundaries, becoming what we dub "metanational innovators"Registros relacionados: En: Sloan management review. - Boulder. - Summer 2004 nº 4 ; p. 31-37Materia / lugar / evento: Estrategia empresarial Innovación empresarial Empresas Ventaja competitiva Gestión del conocimiento Otros autores: Doz, Yves
Williamson, Peter
Títulos secundarios: Título: Sloan management review
Otras clasificaciones: 922.111