Building ambidexterity into an organization

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<namePart>Birkinshaw, Julian</namePart>
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<namePart>Gibson, Cristina</namePart>
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<abstract>The technological downturn, political turmoil and economic uncertainty of the last five years have reaffirmed to managers the importance of adaptability, the ability to move  quickly toward new opportunities, to adjust to volatile markets and to avoid complacency. Successful companies are not just nimble, innovative and proactive; they are also good at exploiting the value of their propetary assets, rolling out existing business models quickly and taking the costs out of existing operations</abstract>
<note type="statement of responsibility">Julian Birkinshaw, Cristina Gibson</note>
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<text>Summer 2004 nº 4 ; p. 47-55</text>
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