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What users want in e-comerce design : effects of age, education and income
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MAP20071505688
Lightner, Nancy J. ‌
What users want in e-comerce design : effects of age, education and income / Nancy J. Lightner
Preferences for certain charasteristics of an online shopping experience may be related to demographic data. This paper discusses the charasteristics of that experience, demographic data and preferences by demographic group
En: Ergonomics. - London and Washington. - Vol. 46, nº 1-3, January 2003 ; p. 153-168
1. Comercio electrónico ‌. 2. Satisfacción del cliente ‌. 3. Servicio al cliente ‌. 4. Encuestas ‌. 5. Estados Unidos ‌. 6. Análisis demográfico ‌. 7. Internet ‌. I. Título. II. Título: Ergonomics.