How global brands compete
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| 100 | 1 | $0MAPA20080166205$aHolt, Douglas B. | |
| 245 | 1 | 0 | $aHow global brands compete$cDouglas B. Holt, John A. Quelch, Earl L. Taylor |
| 520 | 8 | $aConsumers look to global brands as symbols of cultural ideals. They use brands to create an imagined global identity that they share with like-minded people. Transnational companies therefore compete not only to offer the highest value products but also to deliver cultural myths with global appeal | |
| 650 | 1 | 1 | $0MAPA20080541644$aMarcas |
| 650 | 1 | 1 | $0MAPA20080623081$aGlobalización de la economía |
| 650 | 1 | $0MAPA20080548162$aMercados | |
| 650 | 1 | 1 | $0MAPA20080572389$aImagen de marca |
| 650 | 1 | 1 | $0MAPA20080611477$aMarketing internacional |
| 650 | 1 | 1 | $0MAPA20080572945$aMultinacionales |
| 700 | 1 | $0MAPA20080145064$aQuelch, John A. | |
| 700 | 1 | $0MAPA20080150037$aTaylor, Earl L. | |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gnº 9, September 2004 ; p. 68-75 |