Best face forward

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<title>Harvard business review</title>
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<namePart>Rayport, Jeffrey F.</namePart>
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<namePart>Jaworski, Bernard J.</namePart>
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<abstract>The new frontier of competitive advantage is the customer interface. Making yours a winner will require the right people, and, increasingly, machines on the front lines</abstract>
<note type="statement of responsibility">Jeffrey F. Rayport, Bernard J. Jaworski</note>
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