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Best face forward

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<title>Harvard business review</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080253295">
<namePart>Rayport, Jeffrey F.</namePart>
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<namePart>Jaworski, Bernard J.</namePart>
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<abstract>The new frontier of competitive advantage is the customer interface. Making yours a winner will require the right people, and, increasingly, machines on the front lines</abstract>
<note type="statement of responsibility">Jeffrey F. Rayport, Bernard J. Jaworski</note>
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<topic>Reingeniería de la empresa</topic>
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<text>December 2004 ; p. 47-58</text>
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