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Lean consumption

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MAP20071506776
Womack, James P.
Lean consumption / James P. Womack, Daniel T. Jones
Lean production transformed manufacturing. Now it's time to apply lean thinking to the processes of consumption. By minimizing customers' time and effort and delivering exactly what they want when and where they want it, companies can reap huge benefits
En: Harvard Business Review. - Boston. - Vol. 83, nº 3 March 2005 ; p. 58-68
1. Beneficios empresariales . 2. Empresas . 3. Consumo . 4. Productos . 5. Servicio al cliente . 6. Satisfacción del cliente . I. Jones, Daniel T. . II. Título.