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How strategists really think : tapping the power of analogy
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MAP20071506780
Gavetti, Giovanni ‌
How strategists really think : tapping the power of analogy / Giovanni Gavetti, Jan W. Rivkin
Much of the time, executives use analogies to make strategic choices. The best strategists know both the power and peril of such comparisons. When analogies are powerful -- How analogies fail -- Strategic decision making and the case method -- How to avoid superficial analogies -- Avoiding superficial analogies -- A versatile tool -- Background of the work -- Toward better strategic choices
En: Harvard Business Review. - Boston. - Vol. 83, nº 4 April 2005 ; p. 54-63
1. Analogías ‌. 2. Estrategia empresarial ‌. 3. Estrategias ‌. 4. Desarrollo organizativo ‌. 5. Análisis estratégico ‌. I. Rivkin, Jan W. ‌. II. Título.