The Complexity of identity
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| 001 | MAP20071506871 | ||
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| 100 | 1 | $0MAPA20080204945$aReed, Americus II | |
| 245 | 1 | 4 | $aThe Complexity of identity$cAmericus Reed II, Lisa E. Bolton |
| 520 | 8 | $aIdentity can be defined as the myriad labels that people use to express who they are. Consumers categorize themselves on the basis of demographics, social roles and shared consumption patterns or preferences. The potencial identities that people possess are both numerous and fluid, varying over an individual's lifetime and across situations | |
| 650 | 1 | 1 | $0MAPA20080585730$aIdentidad cultural |
| 650 | 1 | 1 | $0MAPA20080579043$aAspectos sociales |
| 650 | 1 | 1 | $0MAPA20080551636$aMarketing |
| 650 | 1 | 1 | $0MAPA20080576578$aMarketing social |
| 650 | 1 | 1 | $0MAPA20080602390$aMarketing de la marca |
| 650 | 1 | 1 | $0MAPA20080614126$aFidelización de clientes |
| 700 | 1 | $0MAPA20080124137$aBolton, Lisa E. | |
| 740 | 0 | $aSloan management review | |
| 773 | 0 | $wMAP20077000185$tSloan management review$dBoulder$gVol. 46, nº 3, Spring 2005 ; p. 18-22 |