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Competition in internet retail markets: : the impact of links on web site traffic
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MAP20071507462
Competition in internet retail markets: : the impact of links on web site traffic / Christine Ennew... [et al.]
Links improve the most important tool for web-based business. The number of links to a particular internet retail store explains over 60% of the variance of site traffic between different sites and that there is a very high level of industry concentration in all sectors. These findings raise interesting issues for the design and implementation of strategies for attracting customers to Internet sites
En: Long range planning. - Oxford [etc.]. - Vol. 38, nº 4, August 2005 ; p. 359-372
1. Empresas ‌. 2. Internet ‌. 3. Páginas web ‌. 4. Posicionamiento ‌. 5. Comercio electrónico ‌. I. Ennew, Christine ‌. II. Título. III. Título: Long range planning.