Competition in internet retail markets: : the impact of links on web site traffic

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<rdf:Description>
<dc:creator>Ennew, Christine</dc:creator>
<dc:date>2005-08-01</dc:date>
<dc:description xml:lang="es">Links improve the most important tool for web-based business. The number of links to a particular internet retail store explains over 60% of the variance of site traffic between different sites and that there is a very high level of industry concentration in all sectors. These findings raise interesting issues for the design and implementation of strategies for attracting customers to Internet sites.</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/59359.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Empresas</dc:subject>
<dc:subject xml:lang="es">Internet</dc:subject>
<dc:subject xml:lang="es">Páginas web</dc:subject>
<dc:subject xml:lang="es">Posicionamiento</dc:subject>
<dc:subject xml:lang="es">Comercio electrónico</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Competition in internet retail markets: : the impact of links on web site traffic</dc:title>
<dc:title xml:lang="es">Título: Long range planning</dc:title>
<dc:relation xml:lang="es">En: Long range planning. - Oxford [etc.]. - Vol. 38, nº 4, August 2005 ; p. 359-372</dc:relation>
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