Competition in internet retail markets: : the impact of links on web site traffic

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      <subfield code="a">Competition in internet retail markets:</subfield>
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      <subfield code="c">Christine Ennew... [et al.]</subfield>
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      <subfield code="a">Links improve the most important tool for web-based business. The number of links to a particular internet retail store explains over 60% of the variance of site traffic between different sites and that there is a very high level of industry concentration in all sectors. These findings raise interesting issues for the design and implementation of strategies for attracting customers to Internet sites.</subfield>
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      <subfield code="g">Vol. 38, nº 4, August 2005 ; p. 359-372</subfield>
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