Centro de Documentacion de Fundación MAPFRE - Competition in internet retail markets: : the impact of links on web site traffic

Notas: Links improve the most important tool for web-based business. The number of links to a particular internet retail store explains over 60% of the variance of site traffic between different sites and that there is a very high level of industry concentration in all sectors. These findings raise interesting issues for the design and implementation of strategies for attracting customers to Internet sites.Registros relacionados: En: Long range planning. - Oxford [etc.]. - Vol. 38, nº 4, August 2005 ; p. 359-372Materia / lugar / evento: Empresas Internet Páginas web Posicionamiento Comercio electrónico Otros autores: Ennew, Christine
Títulos secundarios: Título: Long range planning
Otras clasificaciones: 922.13

Derechos: In Copyright (InC)

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