Pitfalls in evaluating market orientation : an exploration of executives' interpretations
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| 001 | MAP20071507465 | ||
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| 040 | $aMAP$bspa | ||
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| 100 | 1 | $0MAPA20080029517$aMason, Katy | |
| 245 | 1 | 0 | $aPitfalls in evaluating market orientation$b: an exploration of executives' interpretations$cKaty Mason |
| 520 | 8 | $aCompanies must to be orientated to the consumer, but the evidence is contrary and the developtment of a genuine market orientation remains elusive. Here we could find eight common reasons why managers misinterpret their companies' market orientation levels and identifies what could be done to rectify the situation | |
| 650 | 0 | 1 | $0MAPA20080546991$aEmpresas |
| 650 | 1 | 1 | $0MAPA20080594602$aAnálisis de mercados |
| 650 | 1 | 1 | $0MAPA20080607548$aOrientación al mercado |
| 650 | 1 | 1 | $0MAPA20080557591$aCompetencia |
| 650 | 1 | 1 | $0MAPA20080555061$aManagement |
| 650 | 1 | 1 | $0MAPA20080561932$aCoordinación |
| 700 | 1 | $0MAPA20080165468$aHarris, Lloyd C. | |
| 740 | 0 | $aLong range planning | |
| 773 | 0 | $tLong range planning$dOxford [etc.]$gVol. 38, nº 4, August 2005 ; p. 373-391 |