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Pitfalls in evaluating market orientation : an exploration of executives' interpretations

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040  ‎$a‎MAP‎$b‎spa
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1001 ‎$0‎MAPA20080029517‎$a‎Mason, Katy
24510‎$a‎Pitfalls in evaluating market orientation‎$b‎: an exploration of executives' interpretations‎$c‎Katy Mason
5208 ‎$a‎Companies must to be orientated to the consumer, but the evidence is contrary and the developtment of a genuine market orientation remains elusive. Here we could find eight common reasons why managers misinterpret their companies' market orientation levels and identifies what could be done to rectify the situation
65001‎$0‎MAPA20080546991‎$a‎Empresas
65011‎$0‎MAPA20080594602‎$a‎Análisis de mercados
65011‎$0‎MAPA20080607548‎$a‎Orientación al mercado
65011‎$0‎MAPA20080557591‎$a‎Competencia
65011‎$0‎MAPA20080555061‎$a‎Management
65011‎$0‎MAPA20080561932‎$a‎Coordinación
7001 ‎$0‎MAPA20080165468‎$a‎Harris, Lloyd C.
7400 ‎$a‎Long range planning
7730 ‎$t‎Long range planning‎$d‎Oxford [etc.]‎$g‎Vol. 38, nº 4, August 2005 ; p. 373-391