Centro de Documentacion de Fundación MAPFRE - The Keys to rethinking corporate philanthropy

MAP20071507479

The Keys to rethinking corporate philanthropy / Heike Bruch and Frank Walter

Companies can and should strategically use their charitable activities to create win-win opportunities for themselves and for the beneficiaries of their philanthropy. Because effective philanthropy must be run no less professionally than the core business

En: Sloan management review. - Boulder. - Vol. 47, nº 1, Fall 2005 ; p. 49-55

1. Responsabilidad social de la empresa . 2. Estrategia empresarial . 3. Acción social de la empresa . 4. Beneficios empresariales . I. Walter, Frank . II. Título. III. Título: Sloan management review.