The Keys to rethinking corporate philanthropy

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<abstract>Companies can and should strategically use their charitable activities to create win-win opportunities for themselves and for the beneficiaries of their philanthropy. Because effective philanthropy must be run no less professionally than the core business</abstract>
<note type="statement of responsibility">Heike Bruch and Frank Walter</note>
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<text>Vol. 47, nº 1, Fall 2005 ; p. 49-55</text>
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