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Evidence-based management

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MAP20071507580
Pfeffer, Irving
Evidence-based management / Jeffrey Pfeffer and Robert I. Sutton
Executives routinely dose their organizations with strategic snake oil: discredited nostrums, partial remedies, or untested management miracle cures. In many cases, the facts about what works are out there- so why don't managers use them?
En: Harvard business review. - Boston. - January 2006 ; p. 63-74
1. Empresas . 2. Liderazgo . 3. Toma de decisiones . 4. Innovación . 5. Directivos de empresas . 6. Análisis de resultados . I. Sutton, Robert I. . II. Título. III. Título: Harvard business review.