Creating new markets through service innovation
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| Tag | 1 | 2 | Valor |
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| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071507727 | ||
| 003 | MAP | ||
| 005 | 20220912145256.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 060303e20061221usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.1 | ||
| 245 | 1 | 0 | $aCreating new markets through service innovation$cLeonard L. Berry... [et al.] |
| 520 | 8 | $aMany companies make incremental improvents to their service offerings, but few succeed in creating service innovations that generate new markets or reshape existing ones. To move in that direction, executives must understand the different types of market-creating service innovations as well as the nine factors that enable these innovations | |
| 650 | 1 | 1 | $0MAPA20080606787$aInnovación empresarial |
| 650 | 1 | 1 | $0MAPA20080557706$aCreatividad |
| 650 | 1 | 1 | $0MAPA20080593483$aServicio al cliente |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080601119$aEmpresas de servicios |
| 700 | 1 | $0MAPA20080185732$aBerry, Leonard L. | |
| 740 | 0 | $aSloan management review | |
| 773 | 0 | $wMAP20077000185$tSloan management review$dBoulder$gVol. 47, nº 2, Winter 2006 ; p. 56-63 |