The Microeconomics of Customer Relationships
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| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071507728 | ||
| 003 | MAP | ||
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| 008 | 060303e20061221usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
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| 100 | 1 | $0MAPA20080145514$aReichheld, Fred | |
| 245 | 1 | 4 | $aThe Microeconomics of Customer Relationships$cFred Reichheld |
| 520 | 8 | $aUsing net-promoter score, a metric that, in most industries, correlates well with a company's growth rate, managers can evaluate how investments aimed at improving the customer experience actually affect the bottom line | |
| 650 | 1 | 1 | $0MAPA20080554811$aIndustrias |
| 650 | 1 | 1 | $0MAPA20080552251$aProductos |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080601119$aEmpresas de servicios |
| 740 | 0 | $aSloan management review | |
| 773 | 0 | $wMAP20077000185$tSloan management review$dBoulder$gVol. 47, nº 2, Winter 2006 ; p. 73-78 |