Centro de Documentacion de Fundación MAPFRE - The Microeconomics of Customer Relationships

Notas: Using net-promoter score, a metric that, in most industries, correlates well with a company's growth rate, managers can evaluate how investments aimed at improving the customer experience actually affect the bottom lineRegistros relacionados: En: Sloan management review. - Boulder. - Vol. 47, nº 2, Winter 2006 ; p. 73-78Materia / lugar / evento: Industrias Productos Estrategia empresarial Empresas de servicios Títulos secundarios: Título: Sloan management review
Otras clasificaciones: 922.1

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