Manage customer-centric-innovation-systematically
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071507905 | ||
| 003 | MAP | ||
| 005 | 20220912145247.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 060417e20060401usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112 | ||
| 100 | 1 | $0MAPA20080084202$aSelden, Larry | |
| 245 | 1 | 0 | $aManage customer-centric-innovation-systematically$cLarry Selden and Ian C. MacMillan |
| 520 | 8 | $aIt takes more than good intentions to innovate in a customer-centric way. A disciplined process of customer research and development at the front lines will turn wishes into an enduring competitive edge - and a growing market cap | |
| 650 | 0 | 1 | $0MAPA20080593483$aServicio al cliente |
| 650 | 1 | 1 | $0MAPA20080606787$aInnovación empresarial |
| 650 | 1 | 1 | $0MAPA20080594312$aVentaja competitiva |
| 650 | 1 | $0MAPA20080617400$aInvestigación de mercados | |
| 650 | 1 | 1 | $0MAPA20080615321$aSegmentación de clientes |
| 700 | 1 | $0MAPA20080199326$aMacMillan, Ian C. | |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gApril 2006 ; p. 108-116 |