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The Wisdom of deliberate mistakes

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      <subfield code="a">The Wisdom of deliberate mistakes</subfield>
      <subfield code="c">Paul J.H. Schoemaker and  Robert E. Gunther</subfield>
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      <subfield code="a">There is a systematic way to make carefully planned mistakes that pay off. It's the way that companies take in the wrong direction, following a powerful way to accelerate learning and increase competitiveness. This article examines the value of intentionally making mistakes, and explains how to decide when a company needs to make such mistakes and how to design missteps that have the greatest potential to pay off</subfield>
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