Evolving from value chain to value grid

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<namePart>Pil, Frits K.</namePart>
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<abstract>Breaking free of linear chain thinking and viewing value creation from a mulitidimensional grid perspective provides the greatest opportunities for innovation</abstract>
<note type="statement of responsibility">Frits K. Pil and Matthias Holweg</note>
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<text>Vol. 47, nº 4, Summer 2006 ; p. 72-80</text>
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