Centro de Documentacion de Fundación MAPFRE - Global versus local CSR strategies

MAP20071508294

Global versus local CSR strategies / Alan Muller

Sumario: This paper considers this issue by exploring CSR practices and subsidiary autonomy among Mexican subsidiaries of seven European MNEs in the automotive industry. The author explores wheter these subsidiarises adopt "European" CSR practices, and whether adoption is more likely under relatively centralized or decentralized parent-subsidiary relationships

En: European Management Journal. - Oxford [etc.]. - nº 2-3, April-June 2006 ; p. 189-198

1. Estrategia corporativa . 2. Globalización de la economía . 3. Empresas subsidiarias . 4. México . 5. Europa . 6. Industria automovilística . 7. Responsabilidad social de la empresa . 8. Multinacionales . I. Título. II. Título: European management journal.