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Global versus local CSR strategies

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MAP20071508294
Muller, Alan
Global versus local CSR strategies / Alan Muller
Sumario: This paper considers this issue by exploring CSR practices and subsidiary autonomy among Mexican subsidiaries of seven European MNEs in the automotive industry. The author explores wheter these subsidiarises adopt "European" CSR practices, and whether adoption is more likely under relatively centralized or decentralized parent-subsidiary relationships
En: European Management Journal. - Oxford [etc.]. - nº 2-3, April-June 2006 ; p. 189-198
1. Estrategia corporativa . 2. Globalización de la economía . 3. Empresas subsidiarias . 4. México . 5. Europa . 6. Industria automovilística . 7. Responsabilidad social de la empresa . 8. Multinacionales . I. Título. II. Título: European management journal.