| LDR | | | 00000cab a2200000 i 4500 |
| 001 | | | MAP20071508337 |
| 003 | | | MAP |
| 005 | | | 20160518122317.0 |
| 007 | | | hzruuu---uuuu |
| 008 | | | 061011e20060701ita|||| | |00010|eng d |
| 040 | | | $aMAP$bspa$dMAP |
| 084 | | | $a20 |
| 100 | 1 | | $0MAPA20080190644$aEccles, Robert G. |
| 245 | 1 | 0 | $aMedia reputation of the insurance industry$b: an urgent call for strategic communication management$cRobert G. Eccles and Matthias Vollbracht |
| 520 | 8 | | $aThe power of the media has become a parameter for business success in recent years, as media reality, the image of reality that is created by the media, has become a key factor influencing all of a company's stakeholders. Based on a long-term analysis of German media coverage (1998-2006) and an international comparative analysis of media coverage in the U.K., France, Spain, Italy, Austria, the U.S. and Asia (2004-2005), the following article outlines the changing reputational risk environment regarding the insurance industry. This analysis shows why companies must take a proactive stance on corporate communications |
| 650 | 0 | 1 | $0MAPA20080590567$aEmpresas de seguros |
| 650 | 1 | 1 | $0MAPA20080585747$aImagen corporativa |
| 650 | 1 | 1 | $0MAPA20080607197$aMedios de comunicación |
| 650 | 0 | 1 | $0MAPA20080595340$aComunicación externa |
| 650 | 0 | 1 | $0MAPA20080556259$aReputación |
| 700 | 1 | | $0MAPA20080276492$aVollbracht, Matthias |
| 773 | 0 | | $wMAP20077100215$tGeneva papers on risk and insurance : issues and practice$dGeneva : The Geneva Association, 1976-$x1018-5895$g01/07/2006 Número 3 31 2006 , p. 395-408 |
| 856 | | | $uhttp://www.genevaassociation.org/PDF/Geneva_papers_on_Risk_and_Insurance/GA2006_GP31(3)_Eccles&Vollbracht.pdf |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
