MAP20071508337 Eccles, Robert G. Media reputation of the insurance industry : an urgent call for strategic communication management / Robert G. Eccles and Matthias Vollbracht The power of the media has become a parameter for business success in recent years, as media reality, the image of reality that is created by the media, has become a key factor influencing all of a company's stakeholders. Based on a long-term analysis of German media coverage (1998-2006) and an international comparative analysis of media coverage in the U.K., France, Spain, Italy, Austria, the U.S. and Asia (2004-2005), the following article outlines the changing reputational risk environment regarding the insurance industry. This analysis shows why companies must take a proactive stance on corporate communications En: Geneva papers on risk and insurance : issues and practice. - Geneva : The Geneva Association, 1976- = ISSN 1018-5895. - 01/07/2006 Número 3 31 2006 , p. 395-408 1. Empresas de seguros . 2. Imagen corporativa . 3. Medios de comunicación . 4. Comunicación externa . 5. Reputación . I. Vollbracht, Matthias . II. Título.
