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Innovation : the classic traps
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MAP20071508523
Moss Kanter, Rosabeth ‌
Innovation : the classic traps / by Rosabeth Moss Kanter
Every few years, innovation resurfaces as a prime focus of growth strategies. and when it does, companies repeat the mistakes they made the last time. Author explains in this article how to avoid those errors
En: Harvard business review. - Boston. - November 2006 ; p. 73-83
1. Estrategia empresarial ‌. 2. Innovación empresarial ‌. 3. Toma de decisiones ‌. 4. Liderazgo ‌. I. Título. II. Título: Harvard business review.