Managing through rose-colored glasses
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| 001 | MAP20071508550 | ||
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| 040 | $aMAP$bspa | ||
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| 100 | 1 | $0MAPA20080304003$aKeiningham, Timothy L. | |
| 245 | 1 | 0 | $aManaging through rose-colored glasses$cTimothy L. Keiningham, Julian Birkinshaw and Michael Mol |
| 520 | 8 | $aMost managers believe the "facts" that fit their view, even in the face of conflicting information or outright contradiction. In this article, authors found that many of the most popular assertions about loyalty and customers are not right managed | |
| 650 | 1 | 1 | $0MAPA20080555061$aManagement |
| 650 | 1 | 1 | $0MAPA20080606787$aInnovación empresarial |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | $0MAPA20080557706$aCreatividad | |
| 650 | 1 | 1 | $0MAPA20080588434$aToma de decisiones |
| 650 | 1 | 1 | $0MAPA20080603977$aSistemas de dirección |
| 650 | 1 | 1 | $0MAPA20080614126$aFidelización de clientes |
| 700 | 1 | $0MAPA20080213077$aBirkinshaw, Julian | |
| 700 | 1 | $0MAPA20080051242$aMol, Michael | |
| 740 | 0 | $aSloan management review | |
| 773 | 0 | $wMAP20077000185$tSloan management review$dBoulder$gVol. 48, nº 1, Fall 2006 ; p. 15-18 |