Centro de Documentacion de Fundación MAPFRE - Managing through rose-colored glasses

MAP20071508550

Managing through rose-colored glasses / Timothy L. Keiningham, Julian Birkinshaw and Michael Mol

Most managers believe the "facts" that fit their view, even in the face of conflicting information or outright contradiction. In this article, authors found that many of the most popular assertions about loyalty and customers are not right managed

En: Sloan management review. - Boulder. - Vol. 48, nº 1, Fall 2006 ; p. 15-18

1. Management . 2. Innovación empresarial . 3. Estrategia empresarial . 4. Creatividad . 5. Toma de decisiones . 6. Sistemas de dirección . 7. Fidelización de clientes . I. Birkinshaw, Julian . II. Mol, Michael . III. Título. IV. Título: Sloan management review.