Strategy and society : the link between competitive advantage and corporate social responsibility

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<subTitle>: the link between competitive advantage and corporate social responsibility</subTitle>
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<namePart>Porter, Michael E.</namePart>
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<namePart>Kramer, Mark R.</namePart>
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<abstract>Many companies have already done much to improve the social and enviromental consequences of their activities, yet these efforts have not been nearly as productive as they could be, for two reasons. First, they pit business against society, when clearly the two are interdependent. Second, they pressure companies to think of corporate social responsibility in generic ways instead of int the way most appropriate to each firm's strategy </abstract>
<note type="statement of responsibility">Michael E. Porter and Mark R. Kramer</note>
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<topic>Responsabilidad social de la empresa</topic>
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<text>December 2006 ; p. 78-92</text>
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