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El Subsistema comercial en la empresa : problemas y fundamentos teóricos

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<title>Subsistema comercial en la empresa</title>
<subTitle>: problemas y fundamentos teóricos</subTitle>
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<namePart>Domínguez Machuca, José Antonio</namePart>
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<namePart>Durbán Oliva, S.</namePart>
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<namePart>Martín Armario, Enrique</namePart>
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<topic>Investigación comercial</topic>
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<topic>Estudios de mercado</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080551636">
<topic>Marketing</topic>
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<topic>Marketing mix</topic>
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<topic>Publicidad</topic>
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<topic>Agentes comerciales</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080554156">
<topic>Ejercicios</topic>
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<topic>Lanzamiento de productos</topic>
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<topic>Política de precios</topic>
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